The file amsg.exe is part of the software for Lenovo ThinkVantage Message Center. The process provides alert messages to users regarding the latest additions to Lenovo’s roster of products, available updates and upgrades, and news or announcements from the company. The file likewise provides helpful hints and tips for Lenovo ThinkVantage software. Basically, these alert messages are displayed whenever the user is on the Internet. This is not a critical component of the software, and is also not a vital system process. If the user wishes to disable the file, it can be done with no negative effects on the system or other PC processes. The file runs as a background task and generally starts to execute when the system is loaded during boot-up. The typical disk location of the file is C:\Program Files\ThinkVantage\AMSG\amsg.exe. If you wish to view Message Center alerts after you have disabled the file, you can simply go to the file’s folder destination and manually launch the executable file.

Most non-system processes that are running can be stopped because they are not involved in running your operating system. amsg.exe. is used by Message Center, If you shut down amsg.exe, it will likely start again at a later time either after you restart your computer or after an application start. To stop amsg.exe, permanently you need to uninstall the application that runs this process which in this case is Message Center, from your system.

After uninstalling applications it is a good idea to scan you Windows registry for any left over traces of applications. Registry Reviver by ReviverSoft is a great tool for doing this.

The ReviverSoft experts have not yet reviewed amsg.exe

A process usually a part of an installed application such as Message Center, or your operating system that is responsible for running in functions of that application. Some application require that they have processes running all the time so they can do things such as check for updates or notify you when you get an instant message. Some poorly written applications have many processes that run that may not be required and take up valuable processing power within your computer.

We have not received any complaint about this process having higher than normal impact on PC performance. If you have had bad experiences with it please let us know in a comment below and we will investigate it further.

The first thing you should do if amsg.exe. is causing errors on your computer is to run a Windows registry scan with Registry Reviver If you are still seeing errors after this you should uninstall the program that amsg.exe, belongs to, in this case Message Center