Sage ACT! Pro is software that was developed by Sage which provides its users with management solution contact management system specifically designed for small businesses. It has the aim of helping its users build relationships with their customers and contacts while giving them the tools needed in order to forecast as well as manage their sales. Sage ACT! Pro contains interfaces as well as dashboards that give its users the tools needed in order to grow good relationships with their contacts. It also has different types of tools being used for analysis which eventually leads to developing sales process and at the same time maximizing the user’s conversion of their contacts from being just a lead to being a sale. Communication of the users with their contacts is made easier using just one interface. Email programs and e-marketing functionalities allow communication with the user’s clients much easier.